The following article is based on several expert panels at the recent Industry Insider Music Summit in St. Petersburg, FL. (June 10-12, 2011).
Panelists mentioned:
Kevin Netters,Virdiko: @Virdiko
Erik Mendelson, Digiwaxx Digital: @digiwaxx
Kevin Shine, the F.I.R.M.: @kevin_AnR_shine
The journey of your music from concepts in a notebook to a buzz on the streets is a long one. I don’t care how good your music is – it’s long, hard work on the part of many players to get it out to the masses and across state lines. According to Kevin Netters (VirDiKO), it takes about 9 months to break a single. We see established artists like Jay-Z or Lil Wayne, who – as Erik Mendelson (Digiwaxx) says – can “shit in a paper bag, turn it in to the label, and the next day its on the air.” But upcoming artists – hell, even most well-established artists – aren’t in a situation anywhere near this luxury. If a record is in the streets – your area code, the next 2 over, and in the surrounding states, its there because its being pushed.
